Lottoland Hackathon 2019 "Alexa project"

During the annual Hackathon event, we met different departments including developers, POs, marketing, and BI. All were challenged to create new ideas and develop functional prototypes. We decided to move forward with the Alexa Lottery connectivity.

Problem statement

  • Create a useful Alexa skill related to playing the lotto
  • Take advantage of the public move towards digital assistants (which arenʼt going to become self-aware and go all terminator on everyone)
  • Analyzed and facilitated customer's most desirable features when they were playing the lottery.

  • Date

    Ago, 2019

  • Client Name

    Lottoland

  • Tools

    Figma

user

Users personas

Types of users

Anonymous Users
  • What can we do to make it easier for everyone to play the lotto using Alexa?
  • What can we do to encourage players to play the lotto with Lottoland?
Linked Lottoland Account Users
  • What can we do to make playing the lotto with Lottoland effortless using Alexa?
user

Research

The prototype

Anonymous Users
  • First, we explored some possible applications for Lottoland/Alexa users
  • We used Value Proposition Canvas for Lottoland/Alexa to help ensure that a product or service is positioned around what the customer's features are most valuable
  • We created a demonstration Alexa script
user

Research

Technology

  • Created a server to host the Alexa Servlet
  • Used the Alexa SDK
  • Proved the concept by implementing the basic use cases for anonymous users

Value proposition

Finding the best features to release

vpc1

Value propsotion

vpc1

Pain, gains, Job relevance

vpc1

Gain creators, pain relevavers, Product and services

Conclusions

In the future

Our goal is to seamlessly connect users' Lottoland accounts with their Alexa accounts, enabling personalized services. Users will receive tailored results based on their previously purchased lotto lines and have the freedom to select and utilize their favorite numbers. With this integration, users can effortlessly and securely purchase lotto tickets through Lottoland using Alexa.